For CMOs and heads of marketing at sports nutrition, apparel and gear brands that already pay creators or athletes
Sports influencer agency Use influencers more effectively and scale your influencer program, for sports nutrition, apparel and gear brands
We have a four-step system including influencer affiliates, celebrity endorsements, influencer Discord groups and PR boxes to reduce CAC, increase revenue and increase the valuation of your business.
A free audit of the sports creators your competitors keep paying
It's free, it's built from the 9,167 sponsored sports videos we've counted, and we send it to you before the call.
Use it to pick the first creators for your electrolyte mix, running shoe, GPS watch or game tickets.
Creators who fit your buyer
Sports creators whose followers would really want your product and can afford it, from running and cycling channels to team fan shows and golf vlogs.
Who your competitors keep paying
Name the brands you sell against, from LMNT to Vuori, and see each creator they sponsor and how often they went back to the same one.
Where your own creators stand
If you already pay creators or athletes, how many sponsored videos each one has made and how often other sports brands booked them again.
| Brand, and the creator it booked most | The creator it booked most | Sponsored videos with them |
|---|---|---|
| HuelCHGO Sports | CHGO Sports | 112 |
| MizunoMatt Fryer Golf | Matt Fryer Golf | 59 |
| SeatGeekTalkin' Baseball | Talkin' Baseball | 57 |
- 1
Book a slot
Pick an open time on the calendar and tell us, in short, what outcome you'd like to achieve.
- 2
Get the audit first
We send it over before we meet, with every sports creator named and the brands that already pay them.
- 3
Go through it with us
On the call we take you through each creator and agree, together, which ones to test first and on which product.
We're small, so no sales team. You'll talk to Alice or Dennis.
This audit comes from Influencer Advisory, our influencer marketing agency.
The kinds of sports brands we work with
Brands that sell to people who play, train for and watch sports: what they drink and eat to train, the shoes and clothes they wear, the watches, cameras and clubs they use, and tickets to the game. We work with the CMO, the head of marketing or the founder, when the brand already pays creators or athletes.
The brands named below come from our data: each one has sponsored sports creators on YouTube.
Sports nutrition and hydration
Electrolytes, meal shakes, greens powders, protein, ketone drinks, energy gels
For example
Huel
AG1
Momentous
Ketone-IQ
MaurtenAthletic apparel and shoes
Training clothes, running shoes, socks, golf polos
For example
Vuori
Bombas
Nike
HOKA
adidas
NOBULL
Rhoback
Equipment, trackers and cameras
GPS watches, health trackers, headphones, action cameras, golf clubs, swing sensors, pickleball paddles
For example
COROS
Ultrahuman
Shokz
Insta360
Mizuno
HackMotion
FRIDAY Pickleball
Tickets and sports cards
Game and event tickets, ticket apps, graded sports cards
For example
- SeatGeek
Gametime
Arena Club
Sports influencer integrations
How sports brands show up inside creators' videos, most watched first, from creatine chews and greens powder to graded sports cards, a ticket app, running socks and a golf rangefinder. Each still is a frame from the creator's video with the product in view.
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Ticket appGrant Horvat Golf for SeatGeek
A golf creator walks fans through finding game tickets. 2,453,196 views
-
Golf socksJosh Mayer Golf for Bombas
A golf creator shows the sock he wears for a round. 2,234,464 views
-
Greens powderProfessor Live for AG1
A creator sets out his daily greens beside the bottle he mixes them in. 1,503,501 views
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Sports cardsSheGotSports for Arena Club
Showing off graded sports cards from a pack drop. 1,163,464 views
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Running socksMore Than Athletes for Bombas
Socks tested on a treadmill run. 841,660 views
-
Creatine chewsTrew Crew for Momentous
A hockey player holds up the creatine he takes between games. 613,899 views
-
Golf rangefinderPeter Finch Golf for Shot Scope
A golfer checks the yardage before his next shot. 541,913 views
Brands that sponsor sports influencersTop sports influencers
Who sports brands book most often
Ranked by the sponsored videos we've counted for each one. CHGO Sports leads with 136, and 112 of them are for Huel. Small channels rank too: Wild Ginger Trail & Ultra Running has 30,400 subscribers and 51 sponsored videos.
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CHGO Sports
117,000 subscribers
136 sponsored videosTop brandsHuel
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Raiders Report by Chat Sports
239,000 subscribers
114 sponsored videosTop brandsPanda Supps, SeatGeek (*Restrictions apply, Gametime
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The REKAP ®
244,000 subscribers
81 sponsored videos -
Moochie
1.5 million subscribers
74 sponsored videosTop brandsSeatGeek
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SYD and MACKY
133,000 subscribers
72 sponsored videosTop brandsShokz, Competitive Cyclist, Fanttik
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Cowboys Report by Chat Sports
259,000 subscribers
68 sponsored videosTop brandsSeatGeek (*Restrictions apply
-
The Athlete Special
147,000 subscribers
66 sponsored videosTop brandsLMNT, COROS, Bombas
-
Bob Does Sports
1.6 million subscribers
66 sponsored videosTop brandsSeatGeek, AG1
What you get from a sports creator program
The people who play, train and watch see your product again and again from the same creators, and you know which of those creators sold it.
Our own count of sponsored YouTube videos, as of 2026-11-04.
The same creator, booked again and again
In our data, all 31 of State Bicycle Co's sponsored videos are with one creator, Drew Dillman, and all 27 of FRIDAY Pickleball's are with ThatPickleballGuy - Kyle Koszuta. The loyal fans who buy the most watch a creator a lot.
A wide bench of sports creators
AG1 has 127 sponsored videos across 76 creators in our data, and Insta360 has 54 across 30. We add creators to your bench month by month and keep the ones who sell.
The videos that sold become ads
We always test first. Then we get the rights to run the training videos and gear reviews that sold best as Meta and TikTok ads, from the creator's own account.
Creators who stay yours
Exclusivity is written into each agreement, with the category and the time window set, so you won't see your creator with a competitor next week.
How we work with sports brands, step by step
-
1
We learn your product
We learn about your value propositions and how you want the product framed, from an electrolyte mix to a running shoe. We also study competitor integrations: which ones performed well, which fell flat, and what we can learn from both.
-
2
We map who buys from you
We confirm where you sell and ship, and which markets to prioritize or exclude, then match your buyer against creator data, from trail runners and cyclists to the fans of one team.
-
3
You approve a shortlist
We present a set of sports creators that fit your buyer, smaller channels included. After you approve them and we onboard with your team, you get a finalized roster and plan.
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4
We send the product and review every video
We send each creator your product first and make sure they like it. Your value propositions go into every creative brief, and we review every single video before it goes live.
-
5
We track every sale
Before anything goes live, each creator gets a coupon code or a UTM link. That lets us see exactly how many customers come in through each influencer, and how many keep buying.
-
6
We keep the creators who sold
After the test campaign, we look at whether your cost per sale dropped and which creators brought the best returns. We keep those and run their top videos as Meta and TikTok ads.
Why influencer marketing stalls for sports brands
Influencer marketing gets roughly 2.5 to 3% of the marketing budget (eMarketer), despite its ability to bring the best conversions, the best leads, and build perpetual brand value.
We asked 50+ health and wellness brands why they can't scale influencer marketing
“We keep paying more for the same results”
Why it happensEvery training vlog, gear review or game day show is its own flat fee, and once the paid videos are up, your product is gone from the channel.
“A few creators bring in almost all our sales”
Why it happensThey've used up the creators they know, the new ones cost more or sell less, and every new shoe, flavor or season starts from zero.
“Influencer is still a side channel next to Meta”
Why it happensThey want creators to bring in buyers for less than Meta ads cost them, and the program stays too small to matter.
What it usually looks like in sports
- Drink mix, shoes and gear sent to athletes with no code or link, so nobody can tell which ones sold.
- One mention in one game day show, then on to the next channel before the fans have heard your name twice.
- Booking the biggest channel in the sport and never checking whether its fans buy what you sell.
- The relationship never gets past a transaction, and that's why influencer stays a side channel.
Why sports brands work with us
We count sports sponsorships ourselves
9,167 sponsored videos from 1,468 sports creators, so we know which creators LMNT, Vuori and COROS paid more than once.
Down to one sport
Our sourcing system is built for the long tail, so a brand that sells to climbers, pickleball players or trail runners can find the creators that crowd already trusts.
Sports nutrition rules
A creator shares their own experience with your electrolyte mix or protein and never makes a direct health claim, and health and wellness is one of our core lanes.
Ready for seasons and launches
We hold on to the creators who sold for you, then ramp up quickly before the holidays, a new season or a new release.
Over the last year, we've worked across 55+ brands and helped companies 2-3x Black Friday launches.
Influencer AdvisoryA division of Influencer Advisory
Sports Influencer Agency is a division of Influencer Advisory, our influencer marketing agency in Toronto, Canada. Alice and Dennis run both.
Questions sports brands ask us
How do brands find sports influencers?
We start with creators whose followers are your kind of buyer: people who would really want your product and can afford it. Then we check how many times brands have come back to sponsor each one again, across 9,167 sponsored sports videos in our data. We also look at how old the accounts leaving comments are, to spot real fans instead of bought, fake followers.
How much do sports influencers charge?
Every creator prices differently, and a channel with 27,800 subscribers isn't priced like one with 1,500,000, so we quote per creator once we know your product and goals. We negotiate every deal hard, and in a lot of cases we land a rate low enough that the savings alone offset our fee.
Which brands sponsor sports influencers?
In our data, 2,084 brands have sponsored sports creators on YouTube. SeatGeek, the ticket marketplace, leads with 452 sponsored videos across 94 creators. Among nutrition brands, Huel has 179, LMNT 160 and AG1 127, and Vuori leads apparel with 107. Our brands page ranks the top of the list, with how many creators each one paid.
Who are the top sports influencers for brand deals?
The ones brands book again and again. In our data, CHGO Sports has 136 sponsored videos and Raiders Report by Chat Sports has 114. Further down, The Athlete Special has 66, with LMNT, COROS and Bombas among its sponsors. Our influencers page ranks the rest with their subscribers and sponsors.
Get your free sports creator audit
We have a four-step system including influencer affiliates, celebrity endorsements, influencer Discord groups and PR boxes to reduce CAC, increase revenue and increase the valuation of your business.
This audit comes from Influencer Advisory, our influencer marketing agency.